Skill Summary
20+ years Advertising Sales & Marketing experience
Digital Marketing strategy, design and evaluation skills
Digital Marketing account management and consulting
Google Digital Marketing & E-Commerce Professional Certificate 2022
Stable and national-level company employment history
Excellent work ethic, dedicated, results-driven and detail-oriented
10+ years of 100% working remotely
I am a creative and enthusiastic Senior Advertising Executive with just over 20 years in Advertising Sales and Consulting. To complement my advertising sales experience, I added six months of full-time, comprehensive Digital Marketing training courses, micro-certificates, a boot camp, and various expert tutorials and tool training to become an all-around Digital Marketer and Marketing Consultant.
I am proficient with Canva, Google Sites, Google Presentations, Google Docs, and Sheets. I have Microsoft Office skills, as part of my career administrative work, and also CRM experience with SalesForce and Pre-One. I have used both Constant Contact and MailChimp. What has been most exciting for me to learn has been Canva, Ahrefs, SEMrush, Google Analytics, Google Ads, and Meta Ads. I created this portfolio on Google Sites.
I bring my skills to a position with a forward-thinking company that embraces remote or hybrid employment. Am willing and able to do both. With my new career development, my favorite thing to do is dive in and learn new Digital Marketing tools, tricks of the trade, and trends. I am quick to learn because it's fascinating!
My 20+ years of stable employment at only four companies, Advertising Sales Experience, mostly selling print advertising, was for a significant amount of time (at least 4 years or more) in each position at ApartmentGuide.com, LivingSocial.com, and Best Version Media. I am currently at Hibu, a national Digital Marketing sales corporation.
I contribute Digital Marketing skills plus transferable Sales & Marketing experience to a mutually beneficial Digital Marketing role. My focus is to HAVE FUN & GENERATE RESULTS for my clients.
Examples (click to expand)
Social Media Marketing
Created a brand awareness campaign via social media content marketing.
Created several different content types for the company’s social media account using Canva
Repurposed content to expand the company’s social media and online presence in an efficient way
Developed a hashtag strategy to improve the company’s content reach on social media
Analyzed successful social media accounts within a niche to ensure the best engagement when creating content
Created image posts, memes, and infographics for social media based on competitor research
Designed social media content using Canva and Meme Generators.
Conducted “Trending” research to ensure social media posts get the best engagement possible
Email Marketing
Designed an Email Automation Workflow for bottom-of-the-funnel leads within Mail Chimp
Designed an Email Automation Workflow via Mailchimp to decrease conversion time for hot leads
Optimized the company’s email marketing using segmentation to make the emails address customer pain points more effectively
Designed email templates to make the marketing campaign more aesthetically pleasing for better brand image.
Created and optimized an email marketing automation workflow with if/then triggers to optimize leads through the marketing funnel
Optimized the email copy and subject lines to improve conversion rates
Created several forms of content for the company’s email marketing plan to more effectively guide leads through the marketing funnel.
Pay Per Click (PPC) Advertising
Planned PPC lead-generation content for campaigns on multiple social media platforms
Created an optimized landing page on MailChimp to increase conversions for PPC campaigns
Identified Targeted Audiences for LinkedIn PPC ads to optimize the company’s ROI on their Ad Spend
Wrote optimized copy for landing pages and PPC ads to increase conversion rates
Set and adhered to budgets in Social Media campaigns and performed A/B testing to optimize ads
Search Engine Optimization (SEO) with Content Marketing, Longform optimized blog
Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs and SEMrush
Wrote an original blog article content based on extensive Ahrefs and SEMrush research and optimized it for SEO purposes
Created an effective blog promotion strategy via backlinking, social media, and researched suitable online publishing platforms
Designed a backlink strategy based on competitor analysis, website traffic, quality of traffic, and the likelihood that we’d be able to acquire backlinks based on Domain Authority
Increased website traffic via inbound marketing tactics including blog and infographic creation
Identified possible partnerships with industry experts to help further the company’s online presence
Click on the JobPrepped project link here to see examples.
Graphics Examples
Visuals are created on Canva.
Earth Day LinkedIn Post Infographic. Post engagement CTA "What else can you think of? Mention in the comments".
