SEARCH ENGINE OPTIMIZATION (SEO) CONTENT MARKETING

Analysis of SEO Content Marketing Blog preparation:
Longform Backlinks, Wordcount, keywords, alt text, links, etc...

Blog: Changing Careers at 50. Everything you need to know to prepare for a new digital marketing career.

Longform Blog Wordcount: approximately 4,200 words. https://www.semrush.com/blog/how-long-should-a-blog-post-be/
"Our research suggests that articles with 3,000+ words generate the most organic traffic." 

Also kept E.E.A.T in mind: demonstrates aspects of Experience, Expertise, Authoritativeness, and Trustworthiness.

Main Heading: Switch to a new Digital Marketing career after 50

Title Tag: How to Prepare for a New Entry-Level Digital Marketing career

Meta Description: Switch to a new Digital Marketing career after 50. You can easily learn new skills to change careers and qualify for an entry-level Digital Marketing position.

Topic Tags: 

Remote jobs are the new flexible and productive way to work
You need digital skills to be a Digital Nomad
You already have transferable business and life skills
8 things to consider before changing careers to digital marketing
Do you like using and learning new technical tools
Are you a good writer
Do you love being creative
Do you enjoy data, graphs, and working with numbers
Are you a people person
Is your financial situation in order
Do you have updated equipment and a strong internet connection
Are you suited to work remotely
How to get the four basic entry-level digital marketing skills
Digital marketing training time and costs
Changing careers with no experience to show hiring managers
Research job listings for positions that interest you

Backlinks exercise from SEMrush with Domain Authority and rating (this was an exercise for JobPrepped, the Digital Marketing bootcamp website)

Keywords

Primary:

Changing careers at 50
KD 56 vol 720

Secondary Keywords: 

Header:

Digital marketing career
KD 63 vol 480

Changing careers at 50
KD 56 vol 720

Body:

Entry-Level Digital Marketing
KD: 39 vol:170

Is Digital Marketing a good career
KD 39 vol 590

Digital Marketing entry-level
KD:  28  vol: 50

Digital Nomad lifestyle
KD 36 vol 260

Remote Digital Marketing
KD: 30 vol: 90

Digital marketing career
KD 63 vol 480

Digital Marketing blogs
KD: 48 vol 880

Google Digital Marketing & E-Commerce Professional Certificate
KD:19 vol 720

Creative Digital Marketing
KD: 36 vol 590

Career change after 40
KD: 52 vol 50

Change Careers at 40
KD: 58 vol 880

Changing careers at 50
KD 56 vol 720

Starting a new career at 50
KD47 vol 320

Career transition
KD 69 vol 880

work-life balance
KD 76 vol 90

How to get a job in marketing with no experience
KD 42 vol 170

Digital marketing bootcamp
kd: 58 vol 1,300

Digital marketing bootcamps
Kd 54 vol 390

hybrid remote work
KD 55 vol 590

Best digital marketing training
kd 66 vol 40

Digital Marketing skills
KD 59  vol 880

Skills for Digital Marketing
KD 57  vol 140

Best jobs for career changers
KD54  vol 170

Cover letter for changing careers
KD 54  vol 480

Alt Text

Images:  Per Digital Institute report, SEMrush says that articles with 7 or more images get 555% more views, shares and backlinks

Alt Text to optimize 13 images with keywords: 

1. Article Title: Starting Over and Changing Careers after 40
   Everything You Need to Know About How to Prepare for switching to an Entry-Level Digital Marketing Job

2. Work-life balance. How do we want to work? Two photos showing an old-fashioned work check-in time-clock and an African American young woman at her home office desk, with a laptop computer working remotely.

3. A digital nomad lifestyle collage showing 9 photos of happy remote workers outside in beautiful scenery

4. Transferable skills for your career change to digital marketing. writing and editing. Problem-solving. Communication. Critical thinking. Negotiation. Teamwork. Adaptability. With a photo of a woman working remotely from home sitting on the couch with her laptop, and on the phone.

5. A 40-something white woman at her home office desk working on a laptop.

6. A screenshot of a Google Analytics report. 

7. Two young entry-level digital marketing workers with laptops, working remotely together in a coffee shop. 

8. Pile of pebbles balanced into a column on a beach. 

9. A clear modern home office desk, with a laptop and an extra screen. 

10. A frazzled Asian woman remote worker at her home office desk on her laptop, with her two kids rough-housing in the background while she is trying to work remotely at home. 

11.   Infographic titled real work experience interviewers want to see. Social media, Email Marketing Pay Per Click and SEO.

12.   A meme making fun of Entry Level Digital Marketing job requirements in job listings. Photo of Dr. Evil making air quotes with his fingers. Meme says: "Digital Marketing "Entry Level" in quotes, 2-3 years experience and a masters degree required. 

13. Gif of woman confused about Digital Marketing entry-level job listings needing 2-3 years experience and a master's degree. 

14. Traditional Uncle Sam character pointing at the camera saying "I want you". 

Outgoing Links Domain Rank

Digitalinformationworld.com DR 42
Apollotechnicalworld.com DR 47
Miriamwebster.com DR 99
Incfile.com DR 47
AARP DR 85
Statista.com DR 85
Businessinsider.com* DR 93
Digitalnomadexplorer.com DR 16
Prepory.com DR 34
TheGuardian.com DR 100
Zety.com DR 76
Google DR 100
JacobMcMillen.com DR 35
Canva.com DR 100
SEMrush.com DR 72
Ahrefs.com DR 65
Simplilearn.com DR 78
Careerexplorer.com DR 58
Zippia.com DR 74
Bostonmagazine.com DR 58
Coursereport.com DR 46
Careerkarma.com DR 63
Digitalmarketinginstitute.com DR 54
Mailchimp.com DR 78
Constantcontact.com DR 60
LinkedIn DR 100
Meta DR 100
Betterup.com DR 67
JobPrepped.com DR 23
Dailydot.com DR 65
Virtualvocations.com DR 41

*BusinessInsider.com has a paywall, MSN picked up the story, so this is the link referenced.