Hello, I'm Susanna, a Digital Marketer in Colorado Springs, CO.

I am a Digital Marketing Professional working remotely in Colorado Springs, CO. I enjoy helping small-to-medium-sized local businesses (SMBs) compete to find their best customers through a strong online presence. I currently work for Hibu as an Account Executive/Account Manager. I provide monthly reports, noteworthy updates, dashboard results and revenue opportunities to every client.

Link To Resume

Link to Blog

20+ years Advertising Sales, Marketing and Account Management experience with SMBs
Digital Marketing strategy, design and evaluation skills
Digital Marketing Account Management focus on Revenue Increase
Google Digital Marketing & E-Commerce Professional Certificate 2022
Stable and national-level company employment history
Excellent work ethic, dedicated, results-driven and detail-oriented
10+ years of 100% working remotely
As a self-starter, I'm proactive, initiative-taking, and self-motivated
Current position is at Hibu: Account Executive growing book of business and managing 40+ accounts since May 2023 in the Colorado Springs, CO market.

Link to Reviews from Clients

"She is a true professional who is not about selling you something and walking away. She is my marketing co-pilot and it's truly remarkable to have her support."

Lisa Coffy, Business Owner - Furnace World, Colorado Springs, CO

Why do I have 105% retention (including upsells)? I treat my Customer Accounts as if they are the only company I'm working with! Customized attention means higher retention. I also excel at simplifying Digital Marketing explanations.

Account Management win: Provide something of vlaue before they decide youare not valuable.

Successful Account Management is achieved by knowing the customer and being proactive.

Account Managers need to know what a client's three-year goal is, what their top three profit centers are, and who their top three customers are. Know your clients to get better results.

If your Account Manager hasn't asked in-depth questions about your business, they won't know how to get you real results that fit within your company's goals, budget, and objectives.

Posts on LinkedIn: Reaching out to small and medium-sized local businesses to ask them to consider updating their Digital Marketing strategy. Goal is to engage with small businesses to provide information for a Digital Marketing upgrade.

Many blindfolded, not looking at what he's doing with Facebook and Google, and caption says "is this your digital marketing strategy"?

Set it and leave it?

Have you checked if your Digital Marketing plan worked this year? Did it meet your expectations? Have you reviewed results and changes you want to make for 2025? Don't ignore your Digital Marketing, improve and update it!

Now is the time to review and make plans for 2025.

E.E.A.T. Experience, Expertise, Authority and Trust. satisfies Google search engine algorithms.

Google's E.E.A.T.

To place well in search engines, companies have to be authentic, provide valuable and helpful information, be experts in their industry, have verifiable experience, and most of all show they are trusted by their customers.

Many companies think that an attractive website can do it all, and wise companies know it can't.

Digital Marketers must know the QUESTIONS to ask, to help a company get to where they want to be: in front of their most profitable customers, and furthermore, to get them to take action and BUY.

Visibility Year-Round Gets More Leads.mp4

Should marketing be year-round?

A short 50-second video with a SURPRISE ENDING showing how small businesses benefit by keeping marketing strategies in place year-round instead of cutting back during the "low season". Digital marketing is designed to create prospects year-round using visibility, impressions, clicks and education about the company.

Off-Season is a great time to build a prospect base. Only after considering options will customers decide to dive in and make a phone call in the "high season".

Marketing is effective 365 days a year, 24/7.

Carousel version of the video, above.

Visibility is "IN". SEO is not just for ranking anymore. SEO is evolving!

A website's visibility is now more valuable than its rank on the SERP

It's estimated that 60% of Google searchers in 2025 don't have to click on websites to find answers. They find the AI answers to their specific search questions on the search results page (SERP) without visiting a website. SEO is evolving to become Answer Engine Optimization (AEO).

This just means we have to pay even more attention now to authentic content showing Expertise, Experience, Authority and Trust. E.E.A.T. And we must have content that is super-valuable, more likely to be chosen by Google to be that best answer to a query.

What this also means, too, is that IMPRESSIONS and IMPRESSION SHARE of ads are also key to driving business to a company. Ad impressions in the top of the funnel -- AWARENESS and CONSIDERATION -- are becoming increasingly important as part of a company's VISIBILITY in Google searches.

"Answer Engine Optimization (AEO) is a strategic approach to content optimization that focuses on providing direct, concise answers to user queries, particularly within AI-powered search engines and assistants. Unlike traditional SEO, which aims to rank webpages higher in search results, AEO aims to have content featured in prominent SERP features like answer boxes, featured snippets, and AI overviews. " - Google AI