Hello, I'm Susanna, a Digital Marketer in Colorado Springs, CO.

I am a Digital Marketing Professional working remotely in Colorado Springs, CO. I enjoy helping small-to-medium-sized local businesses (SMBs) compete to find their best customers through a strong online presence. I currently work for Hibu as an Account Executive.

Susanna Kelland Local Digital Account Specialist serving Colorado Springs

20+ years Advertising Sales & Marketing experience with SMBs
Digital Marketing strategy, design and evaluation skills
Digital Marketing Account Management
Google Digital Marketing & E-Commerce Professional Certificate 2022
Stable and national-level company employment history
Excellent work ethic, dedicated, results-driven and detail-oriented
10+ years of 100% working remotely
Current position is at Hibu: Account Executive May 2023 - present in the Colorado Springs market.

Digital Marketing questions about business goals, profit centers and biggest customers to determine digital marketing strategy

"If a consultant hasn't asked in-depth questions about your business, they won't know how to get you real results."

Posts on LinkedIn: Reaching out to small and medium-sized local businesses to think about their Digital Marketing plans. Goal is to engage with small businesses to provide information for them to consider a Digital Marketing upgrade.

Many blindfolded, not looking at what he's doing with Facebook and Google, and caption says "is this your digital marketing strategy"?

Have you checked if your Digital Marketing plan worked this year? Did it meet your expectations? Have you reviewed results and changes you want to make for 2025? Don't ignore your Digital Marketing, improve and update it!

Now is the time to review and make plans for 2025.

E.E.A.T. Experience, Expertise, Authority and Trust. satisfies Google search engine algorithms.

Google's E.E.A.T.

To place well in search engines, companies have to be authentic, provide valuable and helpful information, be experts in their industry, have verifiable experience, and most of all show they are trusted by their customers.

Many companies think that an attractive website can do it all, and wise companies know it can't.

Digital Marketers must know the QUESTIONS to ask, to help a company get to where they want to be: in front of their most profitable customers, and furthermore, to get them to take action and BUY.

Visibility Year-Round Gets More Leads.mp4

Should Marketing be Year-Round?

A short 50-second video with a SURPRISE ENDING showing how small businesses benefit by keeping marketing strategies in place year-round instead of cutting back during the "low season". Digital marketing is designed to create prospects year-round using visibility, impressions, clicks and education about the company.

Off-Season is a great time to build a prospect base. Only after considering options will customers decide to dive in and make a phone call in the "high season".

Marketing is effective 365 days a year, 24/7.

Carousel version of the video, above.

Here are some marketing Key Performance Indicators to review:

- Do you have a strategy in place?

- How much business are you getting from your Digital Marketing strategy?

- What is your position on the Google search engine in your local industry?

- Does your website attract and actually convert visitors to customers?

- Do you have real-time access to your results?

- What is your marketing cost per lead?

- What is your revenue and profit, Return On Investment?

- What social media strategy are you engaging in?

- Is it working?

Account Management win: Provide something of vlaue before they decide youare not valuable.

Successful Account Management is about Knowing Your Customer

Blog

Google snippet for the keyword "career change at 50 to digital marketing". The snippet reads: Changing careers at 50 takes some planning, and Digital Marketing is a great option to consider for later in life. It is a perfect "second career". Seasoned workers can upskill, learn digital basics, and then add these to their professional career experience. You can become more marketable as you mature!